As an affiliate network we’ve noticed that more and more brands are now interested in promoting their programs with the help of good coupon and cashback websites. And while they are different in nature and have different benefits for the brands, they have some key points in common:
Higher conversion rate. People that purchase products from your brand through cashback or coupon sites are more motivated to spend money than a regular user stumbling upon a banner on some website. Cashback and coupon sites attract only those searching for the best deals for their future orders: thus more likely to convert to a sale
Higher average order values. This might sound a bit paradoxical, but the more people can save on their order, the more they are willing to buy additional stuff. To customers it feels like a good bargain, for brands - bigger purchases
Improving brand awareness. The more your brand is exposed on different platforms, the more likely you are to be chosen over your competitors. Especially if those competitors don’t provide any special deals to their customers.
There are many other reasons to add coupon/cashback traffic for your ad campaigns (that we’ll be sharing in the future). And you can always start working with them through Adpump: just message your account manager.
To briefly answer the question: yes, they are. And will remain relevant for a really long time thanks to its efficiency for both advertisers and publishers.
With pandemic and lockdown we’ve definitely seen a surge in popularity of food delivery services.
We already explained why we love working with food delivery businesses, so here’s our list of top performing food offers that you can sign up for now!
In the years we’ve worked in affiliate marketing we can’t give you a definite answer: it’s both yes and no. Let us elaborate on that.
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The affiliate marketing industry is constantly changing and evolving. We are always keeping up with the market changes and by working with our clients we managed to compile this short list of the main trends we’ve observed that are definitely staying in 2023. Learn more about how micro and nano blogs, coupon/cashback websites can help you earn more now. And some more interesting tendencies including AI and video content.